Young Joon   Lim

Assistant Professor  

Office: ELABS 158
Phone: (956) 665-3777

Dr. Young Joon Lim

Selected Publications

  • Young Joon Lim. "Child Propaganda and Emotional Appeals to the U.S. Public: A Public Relations Case of Illegal Immigrant Coalition for Latin Americans in the United States," Journal of Advertising and Public Relations (October (4th Quarter/Autumn) 2018).

  • Young Joon Lim and Jennifer Lemanski . "Psychological Words in Music and Propagandistic Communication in Two Koreas over the DMZ," Journal of Creative Communications 12, no. 3 (October (4th Quarter/Autumn) 2017): 159-170.

  • Claudia Ramos, Jennifer Lemanski, and Young Joon Lim. "Company Responses to Online Complaints: Effects on Hispanic Consumers," e-Journal of Social & Behavioural Research in Business (July (3rd Quarter/Summer) 2017).

  • Young Joon Lim. "Conceptual Models of Media Diplomacy: For the Resolution of International Communication Conflict," International Journal of Communication Research 7, no. 1 (January (1st Quarter/Winter) 2017): 11-21.

  • Young Joon Lim. "Decision to use either Snapchat or Instagram for Most Powerful Celebrities," Research Journal of the Institute for Public Relations 3, no. 2 (January (1st Quarter/Winter) 2017): 1-16.

  • Young Joon Lim and Mike Sweeney. "UPI’s Merriman Smith may have suffered from PTSD," Newspaper Research Journal 37, no. 2 (July (3rd Quarter/Summer) 2016): 113-123.

  • Young Joon Lim. Public Relations: A Guide to Strategic Communication . San Diego, California : Cognella, 2016.

  • Young Joon Lim. "Application of International Norms to Social Media: Cases of EGYPT and LIBYA," Case Study and Case Report 6, no. 1 (April (2nd Quarter/Spring) 2016): 5-18.

  • Young Joon Lim. "Theoretizing Strategic Communicationin Parsimony from the U.S. Government Perspective," KOME: An International Journal of Pure Communication Inquiry 3, no. 1 (July (3rd Quarter/Summer) 2015): 1-15.

  • Young Joon Lim. "Promoting the Image of the United Nations: Kofi Annan’s Celebrity Ambassador Program and World Summit," Journalism History 40, no. 3 (October (4th Quarter/Autumn) 2014): 187-196.

Selected Presentations

  • Jennifer Lemanski and Young Joon Lim. "Personality Dimensions, Materialism, and Ability to Recall Brand Logos," American Psychological Association Annual Convention, San Francisco, CA (August 2018)

  • Jennifer Lemanski and Young Joon Lim. "Personality, Materialism, and Consumer Use of Logos," International Journal of Arts and Sciences, Munich, Germany (July 2018)

  • Young Joon Lim and Jennifer Lemanski. "Seeking Opinion Leaders on Twitter: The #deletefacebook Campaign," International Conference on Social Science and Humanities, International Academy of Science, Technology, Engineering and Management, Seoul, Korea (July 2018)

  • Jennifer Lemanski and Young Joon Lim. "What Does "Dr. Google" Say?: Search Results for Parents Seeking Vaccine Advice," National Conference on Health Communication, Marketing and Media, Atlanta, GA (August 2017)

  • Mike Sweeney and Young Joon Lim. "The New York World, Byron C. Utecht, and Pancho Villa’s Public Relations Campaign," Association for Education in Journalism and Mass Communication, Chicago (August 2017)

  • Young Joon Lim and Jennifer Lemanski. "The U.S. Decision on Paris Accord in Media Coverage," to International Conference on Interdisciplinary Social Sciences, Japan (July 2017)

  • Young Joon Lim. "Celebrity’s iCloud Nude Photo Scandal in Media Psychology," the Asia-Pacific Conference on Education, Society and Psychology, Korea (January 2015)

  • Young Joon Lim. "Corporate Social Responsibility vs. Government Intervention," International Family Enterprise Research Academy Conference, University of Illinois, USA (October 2013)

  • Young Joon Lim. "The Time Magazine and The United Nations: from the foundation of the UN to the Korean War through Henry Luce’s lens," Ohio Communication Association, Marietta, Ohio (October 2013)

Current Courses

COMM 3350 02 - Research in Communication:
Course Evaluations
COMM 4313 90L - Communication Law & Ethics:
Course Evaluations
COMM 3333 92L - Theories of Communication:
Course Evaluations
COMM 3321 90L - PR: Theory & Practice:
Course Evaluations

Previous Courses