Russell   P.  Adams

Associate Professor  

Office: BMAIN 2.542C
Phone: (956) 882-7654
Email: russell.adams@utrgv.edu

Dr. Russell P. Adams





Selected Publications


  • Russell Adams, Tom Coyle, Clara Downey-Adams, and Marvin Lovett. "Macroeconomic Impacts on Trade Show Goals," Journal of Industrial and Business Marketing 32, no. 5 (March 2017): 710-721.

  • Russell Adams and Clara Downey. "Edited Platforms Ecosystems: Anticipating Future Consumption," 2016, 24(2). Adams, Russell and Downey, Clara. : Journal of Marketing Theory and Practice 24, no. 2 (March 2016).

  • Russell Adams and Clara Downey-Adams. "Traditional to Modern Values: China’s Opening and the Impact on Prestige Goods," International Business & Economics Research Journal 14, no. 4 (August 2015).

  • Russell Adams. "Fragmentation And Segmentation: Marketing Global Benefits," Economics Research Journal 10, no. 9 (October (4th Quarter/Autumn) 2011).

  • Russell Adams. "The Utility of Prestige: Chinese and American’s Hedonic Ratings of Prestige Goods," BROWNSVILLE: Journal of Global Marketing 24, no. 4 (September 2011).

  • Russell Adams and Clara Downey. "Time, Materialism and Debt," International Business & Economics Conference, March 2011, March 2011.

  • Russell Adams. "“Fragmentation and Segmentation: The Twain Shall Meet”," Academy of Business Research Conference, march 2011, March 2011.

  • Russell Adams and Tom Coyle. "Determinants of Effective Regional Trade Shows: An Analysis from the U.S. Mexican Border," Dallas texas: Association of Collegiate Marketing Educators, March 2010.

  • Russell Adams and Clara Downey. "International Strategic Alliances: Identifying Objective Performance Measures. ," International Business & Economics Research Journal V11, no. 4 (2008).

  • Russell Adams, Morris Khalliny, Gilberto De Los Santos, and J Wong. "Implications of Locus of Control Orientation among College Students for Marketing: Comparison of Hispanic and Anglo Students in the United States," Marketing Management Journal (August 2008).



Selected Grants and Fellowships


  • Adam Russel. Establishment of an NSF I-Corps Site at the University of Texas Rio Grande Valley, National Science Foundation, $499,985.00 (July 27, 2017 - August 31, 2022)

  • russell adams. Collegiate Angel Vetting ProgramEDA Regional Innovation Strategies (RIS) Seed Fund Support (SFS) Proposal, EDA, $246,004.00 ( )



Selected Presentations


  • Russell Adams and Clara Downey-Adams. "Democracy or Autocracy: Government Form as a Segmentation Variable for Values," Academy Of International Business International conference, Academy of International Business, Minnesota (June 2018)

  • Clara Downey-Adams, Russell Adams, "To Grow Outward, You Must Grow Inward," 21st Annual Western Hemispheric Trade Conference, Laredo, TX (April 2017)

  • Clara Downey-Adams and Russell Adams. "Regional Integration: The CAN and MERCOSUR Lesson," 20th Annual Western Hemispheric Trade Conference , (April 2016)

  • Russell Adams and Clara Downey-Adams. "Marketing Standardization: Democratic Development and Cultural Values. ," Association of Collegiate Marketing Educators, (March 2014)

  • Russell Adams and Clara Downey-Adams. "Edited Platforms: The Future of Consumption," Clute Institute International Academic Conference, , Key West, Fl. (March 2013)

  • Russell Adams and Clara Downey-Adams. "Shifting Chinese Values," International Education Conference, (March 2013)

  • Russell Adams and Clara Downey-Adams. "Fragmentation and Segmentation: The Twain Shall Meet," Academy of Business Research Conference, (March 2011)

  • Russell Adams, Clara Downey-Adams, "Time, Materialism and Debt," International Conference of Business and Economics, (March 2011)

  • Russell Adams. "Hedonic and Utilitarian Goods," Research Colloquim, UTB, (September 2008)

Current Courses

MARK 3310 02 - International Marketing:
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Course Evaluations
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INTB 4393 02I - Intl. Business Topics:
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INTB 4393 01I - Intl. Business Topics:
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MARK 4370 02I - Topics in Marketing:
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INTB 4351 90L - INTL Internship:
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MARK 4370 01I - Topics in Marketing:
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INTB 4351 90L - INTL Internship:
Syllabus
Course Evaluations
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Previous Courses