Reto   Felix

Assistant Professor  

Office: ECOBE 211K
Phone: (956) 665-2579

Dr. Reto Felix

Selected Publications

  • Mohammadali Zolfagharian, Reto Felix, and Jacob Braun. "Boundary Conditions of the Effect of Customer Coproduction: The Case of Service Failure ," Journal of Marketing Management (2018).

  • Matthias Schulten, Philipp Rauschnabel, Reto Felix, and Christian Hinsch. "Content Marketing: Toward Implementing an Evolving Communication Discipline," 2018 American Marketing Association Summer Conference, 2018.

  • Reto Felix and Jacob Almaguer. "Nourish what you own: Psychological ownership, materialism, and pro-environmental behavioral intentions," Journal of Consumer Marketing (2018).

  • Reto Felix, Philipp Rauschnabel, and Christian Hinsch. "Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence," Journal of Business Research 91, (2018): 304-312.

  • Agarzelim Alvarez-Milan, Reto Felix, Philipp Rauschnabel, and Christian Hinsch. "Strategic customer engagement marketing: A decision making framework," Journal of Business Research 92, (2018): 61-70.

  • Christian Hinsch and Reto Felix. "The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern," 2018 Academy of Marketing Science Annual Conference Proceedings, 2018.

  • Shir-Way Siew, Michael Minor, and Reto Felix. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management (2018).

  • Zafar Ahmed, Wolfgang Hinck, and Reto Felix. "Twenty-Five Years after the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers' Attitudes Toward Products and Brands from Former East Germany," Journal of Promotion Management (2018).

  • Reto Felix, Philipp Rauschnabel, and Chris Hinsch. "Elements of Strategic Social Media Marketing: A Holistic Framework," Journal of Business Research 70, (2017): 118-126.

  • Reto Felix, Christian Hinsch, and Philipp Rauschnabel. "Dominium Terrae: A Multilevel Analysis on the Relationship between Religiousness and Environmental Concern," 2017 Winter AMA Conference, 28, February 2017: E17-E18.

Selected Grants and Fellowships

  • Reto Felix. Faculty Development Program Grant - Spring 2015, $2,000.00 (2015 - 2015)

  • Reto Felix. Supplemental Funds for the Junior Faculty Travel Program, $500.00 (August 10, 2014)

  • Reto Felix. Undergraduate Research Initiative Grant, $1,615.00 (January 9, 2014 - July 31, 2014)

Selected Presentations

  • Reto Felix, Xiaojing Sheng, and Swapnil Saravade. "Internet Privacy and Security Concerns: Insights from an Eye Tracking Study," 2018 American Marketing Association Summer Conference, Boston, MA (August 2018)

  • Reto Felix. "Selling Your Soul to the Devil: Consumer Reactions to Offshoring and Changes of Country-of-Origin," 2015 American Marketing Association Winter Conference, (February 2015)

Current Courses

MARK 3300 02 - Principles of Marketing:
Course Evaluations
BADM 9391 08 - Dissertation-Extension:
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MARK 8309 01 - Research Methods:
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Previous Courses