Pramod   Iyer

Assistant Professor  

Office: ECOBE 211A
Phone: (956) 665-7359
Email: pramod.iyer@utrgv.edu

Dr. Pramod Iyer

Pramod Iyer (PhD, University of North) is an assistant professor of Marketing at the University of North Texas. Prior to joining academia, he worked with a Market Research firm. His research interests revolve around brand management and advertising strategies.

  • Areas of Expertise

    • Brand Strategy
    • Brand management
    • Advertising
  • Education

    • PhD, Marketing, University of North Texas, 2016
    • MMS, Marketing, University of Mumbai, 2010
    • BMS, Marketing, University of Mumbai, 2007
  • Currently Teaching

    MARK 4385 01R - Integrated Marketing Comm:
    Syllabus
    Course Evaluations
    Textbooks
    MARK 8371 01 - Marketing Topics:
    Syllabus
    Course Evaluations
    Textbooks




Selected Publications


  • Pramod Iyer, Arezoo Davari, and Amaradri Mukherjee. "Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions: A congruency perspective," Journal of Retailing and Consumer Services 44, (September 2018): 235-243.

  • Mohammadali Zolfagharian, Fuad Hasan, and Pramod Iyer. "Customer response to service encounter linguistics," Journal of Services Marketing 32, no. 5 (August 2018): 530-546.

  • Pramod Iyer, Arezoo Davari, and Audhesh Paswan. "Determinants of Brand Performance: The Role of Internal Branding," Journal of Brand Management 25, no. 3 (May 2018): 202-216.

  • Mohammadali Zolfagharian, Fuad Hasan, and Pramod Iyer. "Employee, branch, and brand switching: the role of linguistic choice, use and adaptation," Journal of Services Marketing 31, no. 4/5 (2017): 452-470.

  • Arezoo Davari, Pramod Iyer, and Francisco Guzman. "Determinants of brand resurrection movement: why consumers want dead brands back?," European Journal of Marketing 51, no. 11/12 (November 2017): 1896-1917.

  • Pramod Iyer, Atefeh Yazdanparast, and David Strutton. "Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers," Journal of Consumer Marketing 34, no. 7 (November 2017): 646-663.

  • Audhesh Paswan, Tom Hirunyawipada, and Pramod Iyer. "Opportunism, governance structure and relational norm: an interactive perspective," Journal of Business Research 77, (August 2017): 131-139.

  • Arezoo Davari, Pramod Iyer, and David Strutton. "Investigating moral links between religiosity, altruism and green consumption," Journal of Nonprofit and Public Sector Marketing (August 2017): 1-30.

  • Arezoo Davari, Pramod Iyer, and Md Rokonuzzaman. "Identifying the determinants of online retail patronage: A perceived-risk perspective," Journal of Retailing and Consumer Services 33, (November 2016): 186–193.

  • Audhesh Paswan, Sua Jeon, Pramod Iyer, and Retno Tanding. "Franchise Brand Management from a Knowledge Perspective," The Routledge Companion to Contemporary Brand Management. London: Routledge, June 2016.



Selected Presentations


  • Fuad Hasan, Mohammadali Zolfagharian, and Pramod Iyer. "Customer Response to Service Encounter Linguistics," 2018 AMA Summer Educators' Conference, Boston, MA (August 2018)

  • Md Rokonuzzaman, Atmadeep Mukherjee, Pramod Iyer, and Amaradri Mukherjee. "How does it fit? Exploring the relationship between customer ratings, retailers’ return policy, pricing strategies, and customer purchase intentions," 2018 AMA Summer Educators' Conference, Boston, MA (August 2018)

  • Arezoo Davari and Pramod Iyer. "Investigating the Factors Leading to Brand Deletion Decision: A Resource Perspective," 2018 AMA Summer Educators' Conference, Boston, MA (August 2018)

  • Atefeh Yazdanparast and Pramod Iyer. "Nice guys may finish first: Can advertisers and politicians win by “breaking good” in a bad political world? An abstract," Academy of Marketing Science (AMS), Coronado, CA (May 2017)

  • Pramod Iyer and Arezoo Davari. "Investigating the Determinants of Brand Performance: The Key Role of Internal Branding," AMA Winter Educators' Conference, AMA, Orlando, FL (February 2017)

  • Pramod Iyer, Audhesh Paswan, and Retno Tanding. "Trust and attraction towards MNC and local brands in emerging economies," Reaching Consumers of Emerging Markets Conference, Noida, India (January 2017)

  • Arezoo Davari and Pramod Iyer. "Investigating the determinants of store brand image for online retailers," SMA Annual Conference, Society for Marketing Advances, Atlanta, GA (November 2016)

  • Pramod Iyer, Audhesh Paswan, and Md Rokonuzzaman. "Understanding franchise offerings in the fast food restaurant industry," International Society of Franchising (ISOF) Annual Conference, ISOF, Groningen, Norway (June 2016)

  • Abdullah Alhidari, Pramod Iyer, and Arezoo Davari. "Entertech Era”: The effects of level of engagement on consumer’s attitude towards ads, brand, and purchase intention," SMA Annual Conference, Society for Marketing Advances, San Antonio (November 2015)

  • Pramod Iyer, Arezoo Davari, and Abdullah Alhidari. "Managing luxury brands in recessions," SMA Annual Conference, Society for Marketing Advances, San Antonio, TX (November 2015)

Current Courses

MARK 4385 01R - Integrated Marketing Comm:
Syllabus
Course Evaluations
Textbooks
MARK 8371 01 - Marketing Topics:
Syllabus
Course Evaluations
Textbooks

Previous Courses