Pramod   Iyer

Assistant Professor  

Office: ECOBE 211A
Phone: (956) 665-7359
Email: pramod.iyer@utrgv.edu

Dr. Pramod Iyer

Pramod Iyer (PhD, University of North) is an assistant professor of Marketing at the University of North Texas. Prior to joining academia, he worked with a Market Research firm. His research interests revolve around brand management and advertising strategies.





Selected Publications


  • Audhesh Paswan, Tom Hirunyawipada, and Pramod Iyer. "Opportunism, governance structure and relational norm: an interactive perspective," Journal of Business Research 77, (August 2017): 131-139.

  • Arezoo Davari, Pramod Iyer, and David Strutton. "Investigating moral links between religiosity, altruism and green consumption," Journal of Nonprofit and Public Sector Marketing (August 2017): 1-30.

  • Arezoo Davari, Pramod Iyer, and Md Rokonuzzaman. "Identifying the determinants of online retail patronage: A perceived-risk perspective," Journal of Retailing and Consumer Services 33, (November 2016): 186–193.

  • Audhesh Paswan, Sua Jeon, Pramod Iyer, and Retno Tanding. "Franchise Brand Management from a Knowledge Perspective," The Routledge Companion to Contemporary Brand Management. London: Routledge, June 2016.

  • Pramod Iyer, Audhesh Paswan, and Arezoo Davari. "Brands, love and family," Journal of Product & Brand Management 25, no. 1 (March 2016): 69–83.

  • Pramod Iyer, Arezoo Davari, and Audhesh Paswan. "Green products: Altruism, economics, price fairness and purchase intention," Social Business 6, no. 1 (March 2016): 39–64.

  • Abdullah Alhidari, Pramod Iyer, and Audhesh Paswan. "Personal level antecedents of eWOM and purchase intention, on social networking sites," Journal of Customer Behaviour 14, no. 2 (2015): 107–125.

  • Mohammadali Zolfagharian and Pramod Iyer. "Immigrant Entrepreneurs: Relative Deprivation, Affective State, Partner Preference, and Exchange Strategy ," Industrial Marketing Management .

  • Pramod Iyer, Arezoo Davari, and Audhesh Paswan. "Determinants of Brand Performance: The Role of Internal Branding," Journal of Brand Management .

  • Arezoo Davari, Pramod Iyer, and Francisco Guzman. "Determinants of brand resurrection movement: why consumers want dead brands back?," European Journal of Marketing .



Selected Presentations


  • Atefeh Yazdanparast and Pramod Iyer. "Nice guys may finish first: Can advertisers and politicians win by “breaking good” in a bad political world? An abstract," Academy of Marketing Science (AMS), Coronado, CA (May 2017)

  • Pramod Iyer and Arezoo Davari. "Investigating the Determinants of Brand Performance: The Key Role of Internal Branding," AMA Winter Educators' Conference, AMA, Orlando, FL (February 2017)

  • Pramod Iyer, Audhesh Paswan, and Retno Tanding. "Trust and attraction towards MNC and local brands in emerging economies," Reaching Consumers of Emerging Markets Conference, Noida, India (January 2017)

  • Arezoo Davari and Pramod Iyer. "Investigating the determinants of store brand image for online retailers," SMA Annual Conference, Society for Marketing Advances, Atlanta, GA (November 2016)

  • Pramod Iyer, Audhesh Paswan, and Md Rokonuzzaman. "Understanding franchise offerings in the fast food restaurant industry," International Society of Franchising (ISOF) Annual Conference, ISOF, Groningen, Norway (June 2016)

  • Abdullah Alhidari, Pramod Iyer, and Arezoo Davari. "Entertech Era”: The effects of level of engagement on consumer’s attitude towards ads, brand, and purchase intention," SMA Annual Conference, Society for Marketing Advances, San Antonio (November 2015)

  • Pramod Iyer, Arezoo Davari, and Abdullah Alhidari. "Managing luxury brands in recessions," SMA Annual Conference, Society for Marketing Advances, San Antonio, TX (November 2015)

  • Arezoo Davari and Pramod Iyer. "The impact of green brand positioning on brand equity," SMA Annual Conference, Society for Marketing Advances, San Antonio, TX (November 2015)

  • Audhesh Paswan, Pramod Iyer, Sua Jeon, and Retno Tanding. "A knowledge perspective of franchise brand management," International Society of Franchising (ISOF) Annual Conference, ISOF, Oveido, Spain (June 2015)

  • Pramod Iyer, Arezoo Davari, and Abdullah Alhidari. "A capability based view of brand management," AMS Annual Conference, AMS, Denver, CO (May 2015)

Current Courses

MARK 3300 90L - Principles of Marketing:
Syllabus
Course Evaluations
Textbooks
MARK 8371 01 - Marketing Topics:
Syllabus
Course Evaluations
Textbooks
MARK 4385 01R - Integrated Marketing Comm:
Syllabus
Course Evaluations
Textbooks

Previous Courses