Justin   W.  Gressel

Part-Time Lecturer  

Dr. Justin W. Gressel

  • Education

    • PhD, Management, Purdue University, 2006
    • MBA, Brigham Young University, 2002
    • BS, Statistics, Brigham Young University, 2000




Selected Publications


  • Penny Simpson, Oliver Cruz Milan, and Justin Gressel. "Perceived Crime and Violence: Effects on Winter Migrants," Journal of Travel Research 53, no. 5 (2014): 597-609..

  • Penny Simpson, Oliver Cruz Milan, and Justin Gressel. "Perceived Crime and Violence: Effects on Destination Satisfaction, Fear and Return Intention for Seniors who Migrate," Journal of Travel Research 53, no. 5 (July (3rd Quarter/Summer) 2014): 597-609.

  • Shir Way Siew and Justin Gressel. "The Antecedents of Eco-Friendly Brand Image: A Pilot Study," New Orleans, LA: Proceeding of the Annual Conference of the Academy of Marketing Science 2012, XXXV, May 2012: 340.

  • Xiaojing Sheng, Penny Simpson, Suad Ghaddar, and Justin Gressel. "The Role of eHealth Literacy in Consumer Using Health Information on the Internet," 2012 AMHCR Conference Proceedings. Association of Marketing & Health Care Research, April (2nd Quarter/Spring) 2012.

  • Rana Sobh, Justin Gressel, and Russell Belk. "Conflicting Imperatives of Modesty and Vanity Among Young Women in the Arabian Gulf," European Conference of the Association for Consumer Research, July (3rd Quarter/Summer) 2010.

  • Justin Gressel, Rana Sobh, and Russell Belk. "The Scented Winds of Change: Conflicting Notions of Modesty and Vanity among Young Qatari and Emirati Women," Duluth, MN: Asia-Pacific Advances in Consumer Research, 8, 2009: 342-343.

  • Justin Gressel and Wait Isaac. "Relationship between TOEFL Score and Academic Success for International Engineering Students," Washington, D.C.: Journal of Engineering Education 98, no. 4 (October (4th Quarter/Autumn) 2009): 389-398.

  • Justin Gressel, Cathy Chen, and Durairaj Maheswaran. "Effects of Situational versus Representative Attributions on American Brands," Duluth, MN: Latin American Advances in Consumer Research, 2, 2008: 218.

  • Justin Gressel. "Country of Origin Personality Effects: Trait Transfer from Country to Brand," Journal of Consumer Research .

  • Justin Gressel, Durairaj Maheswaran , and Cathy Chen. "Effects of Situational versus Representative Attributions on American Brands," Journal of Consumer Research .



Selected Presentations


  • Shir Way Siew and Justin Gressel. "THE ANTECEDENTS OF ECO-FRIENDLY BRAND IMAGE: A PILOT STUDY," 2012 Academy of Marketing Science Annual Conference , Academy of Marketing Science, New Orleans, Louisiana (May 2012)

  • Xiaojing Sheng, Penny Simpson, Suad Ghaddar, and Justin Gressel. "The role of eHealth literacy in consumer using health information on the Internet," Association for Marketing & Health Care Research, Park City, Utah (February 2012)

  • Rana Sobh, Justin Gressel, and Russell Belk. "Conflicting Imperatives of Modesty and Vanity Among Young Women in the Arabian Gulf," European Conference of the Association for Consumer Research, European Conference of the Association for Consumer Research, London, England (July 2010)

  • Justin Gressel, Rana Sobh, and Russell Belk. "The Scented Winds of Change: Conflicting Notions of Modesty and Vanity among Young Qatari and Emirati Women," ACR Asia-Pacific, ACR, Hyderabad, India (January 2009)

  • Justin Gressel, Cathy Chen, and Durairaj Maheswaran. "Effects of Situational versus Representative Attributions on American Brands," ACR Latin America, ACR, Sao Paulo, Brazil (August 2008)

  • Justin Gressel. "In Advertising, a Double Negative does not Equal a Positive," Advertising and Consumer Psychology, SCP, Phildelphia, Pennsylvania (May 2008)

  • Justin Gressel. "Relative Strength of Affective versus Cognitive Attitudes Throughout the Consumer Decision-Making Process," Society for Consumer Psychology, SCP, St. Petersburg, FL (February 2005)

Previous Courses