John   A.  Cook

Associate Professor  

Office: BMAIN 1.210A
Phone: (956) 882-8851
Email: john.cook@utrgv.edu

Dr. John A. Cook

13 years service at UTB/UTRGV, previously worked as non-profit development director, in corporate sales and in consulting/training/motivational speaking. 1980-84 worked in Academe at Texas A&M, Cameron College and Texas Tech.





Selected Publications


  • John Cook. Undocumented Immigrant Narratives: A view from the banks of the southern Rio Grande. Yet More Studies in Rio Grande Valley History, 2015.

  • John Cook. "Worthington, D, Keaton, S. A., Cook, J, Fitch-Hauser, M. & Powers W.G. (2014) “Assessing the Watson-Barker Listening Test Form C in Measuring Listening Comprehension of Postsecondary Hispanic American Students. Journal of Research in Education Fall 2014 Vol. 24 #2, 192-203. http://media.wix.com/ugd/baaa29_589de5a54afb449691bf1bad45fd641c.pdf," (October (4th Quarter/Autumn) 2014).

  • Ben Wasike and John Cook. "Hispanic Students and Social Networking," Web Journal of Mass Communication Research 25, no. 2010 (2010): 1-6.

  • Ben WAsike. "Wasike, B. & Cook, J. (2010) “Hispanic Students and Social Networking.” Web Journal of Mass Communication Research.” Oct 2010 Vol 25 p. 1. ," WEb Jouranl of Mass Comm Research (October (4th Quarter/Autumn) 2010).

  • John Cook. "Cook, J.A. & Powers, WG (2008) The Perceived Value of Speech Communication Revisited: The Challenge for Educators to Demonstrate Communication’s Impact on Society and the Human Condition. Virginia Journal of Communication (Fall 2008) XIII. ," (October (4th Quarter/Autumn) 2008).

  • William Strong and John Cook. "Reviving the Dead Greek Guys," Global Media Journal Summer 2007 (July (3rd Quarter/Summer) 2007).

  • Louis Falk, Hy Sockel, and John Cook. "Does Charity Truly Begin At Home?," Business Research Yearbook: Global Business Perspectives 13, (April (2nd Quarter/Spring) 2006): 594-599.

  • William Strong, John Cook, and George McClemore. Persuasion: Strategies for Public Influence, 4th Edition. Dubuque, Iowas: Kendall-Hunt, 1997.

  • William Strong and John Cook. Persuasion: Strategies for Public Influence, 3rd Edition. Dubuque, Iowas: 1992.

  • Lawrence Wheeless and John Cook. "Information Exposure, Attention and Reception," Information and Behavior Volume 1. 1, 1985: 251-285.



Selected Presentations


  • Juliet Garcia, Douglas Stoves, James Whittenberg, Camilla Montoya, and John Cook. Sexual Harassment Panel Discussion, UTRGV, Communications Department, Brownsville (November 2017)

  • Jennifer Lemanski and John Cook. "Latino Students' Perceptions of the 2016 Election and The Impact of Social and Mass Media on their Opinions," National Association of Hispanic and Latino Studies International Conference, South Padre Island, TX (October 2016)

  • John Cook, William Strong, and Lupita Strong. "Cross Cultural Relationship: Hispanics and Anglos and Hispanics"," The Southern Conference of National Association of Hispanic and Latino Scholars, The National Association of Hispanic and Latino Scholars, South Padre Island (October 2015)

  • William Strong and John Cook. "The Persuasiveness and Credibility of Accents: A Comparison of Anglo and Hispanic Subjects," Eastern Regional Conference--national in scope, National Association of Hispanic and Latino Studies, Tampa FL (August 2014)

  • John Cook. "Lost in Translation: Coincidental Discoveries in Intercultural Communication and Translation when Designing and Listening Fidelity Instrument for Hispanic Subjects," Eastern Regional Conference--national in scope, National Association of Hispanic and Latino Studies, Tampa FL (July 2014)

  • John Cook. "The Employment of Civic Engagement and Public Communication on Campus for Inculcating Value for Diversity," the Annual Research Conference of the College of Social and Behavioral Sciences at UT Pan American, College of Social and Behavioral Sciences, Edinburg TX (April 2013)

  • John Cook. "Narratives from Undocumented Immigrants: A view from the communities on the banks of the southern Rio Grande," National Association of Hispanic and Latino Studies annual conference , NAHLS, Orlando FL (September 2012)

  • John Cook. "Using dificult dialogues to teach social and persona responsibility," Annual conference on Teaching of Public Administration, National Teaching of Public Administration Association, South Padre Island, TX (February 2012)

  • John Cook "Listening Fidelity: The Need to Translate and Validate Versions in Other Languages," Annual Southern States Communication Association Convention, SSCA, Memphis TN (April 2010)

  • John Cook "Listening Fidelity: English versus Spanish Versions," Annjual Conference of the International Listening Association, ILA, Albequerque, NM (March 2010)



Selected Performances and Exhibitions


  • John Cook. ""Wilde In America"," FAculty members William Strong and John Cook. South Padre Island and Brownsville (2013)

  • John Cook. ""Rowing to America: The Immigrant Project"," Diofficult Dialogues for Valuing Diversity Class. Bronwsville TX (2010)

  • John Cook. ""The Abortion Monologues"," The Difficult Dialogues for Valuing Diversity Class. Brownsville (2010)

  • John Cook. ""You're Not Listening" --a play about date rape," Students in gender communication class. Brownsivlle (2009)

  • John Cook. "Who's Afraid of Virginia Woolf," Scorpion Theatrical Society. Brownsville (2009)

  • John Cook. "GOOD BOOKS RADIO on Public Radio 88FM," Faculty members William Strong and John Cook. Harlingen--braodcast throughout the RGV ()

Current Courses

COMM 4337 01 - Professional Internship:
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COMM 4624 01 - Comm Internship (6 chr):
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COMM 1311 06 - Intro to Communication:
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COMM 1311 13 - Intro to Communication:
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COMM 7301 01 - Thesis II-Speech Comm:
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COMM 1311 03 - Intro to Communication:
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COMM 1315 14 - Public Speaking:
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COMM 1311 04 - Intro to Communication:
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COMM 6339 01 - Independent Research:
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Previous Courses