Jakob   Braun

Lecturer 1  

Office: EMAGC 3.552
Phone: (956) 665-2448
Email: jakob.braun01@utrgv.edu

Mr. Jakob Braun

Graduated from Leuphana University, Germany, with an LL.B. in Business Law. MBA in Spring 2011 at University of Texas-Pan American, where I transferred to the Ph.D. program in Business Administration (Marketing) in Fall 2012. Completed MBA in Spring 2014. Expected to graduate from PhD in Spring 2017 from UTRGV.

  • Areas of Expertise

    • International Marketing
  • Education

    • MBA, Business Administration, The University of Texas - Pan American, 2014
    • LLB Bachelor of Laws, Business Law, Leuphana University, 2010
  • Currently Teaching

    MARK 3310 92L - International Marketing:
    Syllabus
    Course Evaluations
    Textbooks




Selected Publications


  • Mohammadali Zolfagharian, Robert Saldivar, and Jakob Braun. "Country of Origin and Ethnocentrism in the Context of Lateral, Upward and Downward Migration," International Marketing Review (2017).

  • Jakob Braun, Mohammadali Zolfagharian, and Russell Belk. "How Does a Product Gain the Status of a Necessity? An Analysis of Necessitation Narratives," Psychology & Marketing 33, no. 3 (March 2016): 209-222.

  • Jakob Braun and Mohammadali Zolfagharian. "Student Participation in Academic Advising: Propensity, Behavior, Attribution and Satisfaction," Research in Higher Education (March 2016): 1-22.

  • Jakob Braun and Mohammadali Zolfagharian. "Turning to the Role of Propensity to Participate in the Participation-Satisfaction Link," San Antonio, TX: American Marketing Association Winter Marketing Educators' Conference, February 2015.

  • Jakob Braun and Mohammadali Zolfagharian. "How Does a Product Come to Be Perceived by Consumers as a Necessity? A Narrative Analysis of the Necessitation Process," Orlando, FL: American Marketing Association Winter Marketing Educators' Conference, February 2014.

  • Mohammadali Zolfagharian, Jakob Braun, and Reto Felix. "Boundary Conditions of the Effect of Customer Coproduction: The Case of Service Failure," Journal of Marketing Management .



Selected Presentations


  • Roberto Saldivar, Mohammadali Zolfagharian, and Jakob Braun. "Does Communicating Corporate Social Responsibility Contributions Overcome Unfavorable Country of Origin Cues?," Annual Conference, Society for Marketing Advances, San Antonio, TX (November 2015)

  • Jakob Braun. "Becoming Necessities: The Sociocultural Life of Products," 40th Annual Macromarketing Conference, The Macromarketing Society, Chicago, IL (June 2015)

  • Jakob Braun and Roberto Saldivar. "A Postmodern Perspective on Marketing Strategies in the Necessitation of Products," Annual Conference, Academy of Marketing Science, Denver, CO (May 2015)

  • Jakob Braun. "Luxury? Necessity! How the Cell Phone Became Indispensible in Today’s Consumer Culture," AMS Annual Conference, Academy of Marketing Science, Denver, CO (May 2015)

  • Jakob Braun "Craving for Cosmopolitanism: The Necessity of Foreign Cuisine for Mexican Immigrants," Annual Conference, Academy of Marketing Science, Denver, CO (May 2015)

  • Arash Hosseinzadeh, Jakob Braun, Samaneh Torkzadeh, Roberto Saldivar, Xiaojing Sheng, and Mohammadali Zolfagharian. "The good and the bad of customer contribution to services: traits, expectations, and perceptions. ," 2015 American Marketing Association’s Winter Marketing Educators’ Conference, American Marketing Association, San Antonio, TX (February 2015)

  • Jakob Braun and Mohammadali Zolfagharian. "Turning to the Role of Propensity to Participate in the Participation-Satisfaction Link," Winter Educators' Conference, San Antonio, TX (February 2015)

  • Jakob Braun. "Understanding Presence and its Role in Consumer Experience," Winter Educators' Conference, San Antonio, TX (February 2015)

  • Jakob Braun. "Propensity to Participate: The Modifier in the Participation- Satisfaction Relationship," Winter Marketing Educators’ Conference, American Marketing Association, San Antonio, TX (February 2015)

  • Jakob Braun. "How Does a Product Come to Be Perceived by Consumers as a Necessity? A Narrative Analysis of the Necessitation Process," Winter Educators' Conference, Orlando, FL (February 2014)

Current Courses

MARK 3310 92L - International Marketing:
Syllabus
Course Evaluations
Textbooks

Previous Courses