Deniz   Atik

Assistant Professor  

Office: BMAIN 2.504G
Email: deniz.atik@utrgv.edu

Dr. Deniz Atik

Dr. Deniz Atik conducted her BBA and MBA in Georgia State University, Atlanta, and her PHD in Bocconi University, Milan Italy. She is one of the founding co-editors of Markets, Globalization & Development Review. Her research interest focuses on transformative consumer research and macromarketing, specifically theories of fashion, sustainability and vulnerable consumers. She has been contributing to well recognized academic marketing journals with her academic work. She taught marketing and consumer behavior in USA, Japan, Italy, France, Kazakhstan and Turkey.

  • Areas of Expertise

    • Consumer Research
    • Macromarketing
    • Fashion and Sustainability
    • Vulnerable Consumers
    • Qualitative Research
  • Education

    • PhD, Consumer Behavior, Bocconi University, 2006
    • MBA, Georgia State University, 2001
    • BBA, Management, Georgia State University, 1994
  • Currently Teaching

    MARK 3382 02R - Branding:
    Syllabus
    Course Evaluations
    Textbooks
    MARK 3300 92L - Principles of Marketing:
    Syllabus
    Course Evaluations
    Textbooks




Selected Publications


  • Aras Ozgun, Dicle Yurdakul, and Deniz Atik. "How Do Soap Operas Affect the Poor? Experiences of Turkish Women," Markets, Globalization & Development Review 2, no. 2 (2017).

  • Deniz Atik and Nikhilesh Dholakia. Is a New Epoch Possible?. Markets, Globalization & Development Review, 2, no. 1 2017.

  • Nikhilesh Dholakia and Deniz Atik. Globalization: Mere Hiccup, Major Convulsion or Mega Transformation?. Markets, Globalization & Development Review, 2, no. 3 October (4th Quarter/Autumn) 2017.

  • Dicle Yurdakul, Deniz Atik, and Nikhilesh Dholakia. "Redefining the bottom of the pyramid from a marketing perspective," Marketing Theory 17, no. 3 (September 2017): 289-303.

  • Aras Özgün, Nikhilesh Dholakia, and Deniz Atik. "Marketization and Foucault," Global Business Review 18, no. 3_suppl (June 2017): S191-S202.

  • Nikhilesh Dholakia and Deniz Atik. "Markets, Globalization, Development: Charting the Intersections of Three Multipolar Concepts," Markets, Globalization & Development Review 1, no. 1 (2016).

  • Dicle Yurdakul and Deniz Atik. "Coping with Poverty through Internalization and Resistance," Journal of Macromarketing 36, no. 3 (September 2016): 321-336.

  • Zeynep Ertekin and Deniz Atik. "Aging of Youth through Fashion: Influential Dynamics and Societal Implications," Annual Macromarketing Conference. 2015: 38.

  • Zeynep Ozdamar-Ertekin and Deniz Atik. "Challenges of Research With Children: Research Case on How Children Perceive Food," 40th Macromarketing Conference Proceedings, 2015.

  • Murad Canbulut and Deniz Atik. "Consumer Vulnerability: What can Marketing do to Improve IndividualsÕ Well-Being Labeled as Disabled?," Annual Macromarketing Conference. 2015: 54.



Selected Presentations


  • Zeynep Ozdamar-Ertekin and Deniz Atik. "Emergence of Sustainable Fashion and the Institutional Actors of Change," 43rd Annual Conference of the Macromarketing Society, Leipzig University, Leipzig (July 2018)

  • Deniz Atik and Fuat Firat. "Search for Alternative Modes of Living," 15th Biennial Conference of the International Society of Markets and Development (ISMD), Technical University of Moldova, Moldova (July 2018)

  • Zeynep Ozdamar-Ertekin and Deniz Atik. "Emergence of Sustainable Markets in the Field Fashion: Institutional Actors as Initiators of Change," Consumer Culture Theory (CCT) Conference, University of Southern Denmark, Denmark (July 2018)

  • Murad Canbulut and Deniz Atik. "Improving the Quality of Life of “Labeled as Disabled (LAD)” People through Marketing," International Society of Markets and Development (ISMD), 14th Biennial Conference, ISMD, Lima, Peru (August 2016)

  • Deniz Atik, Fuat Firat, and Ebru Uzunoglu. "Surviving Modernity," International Society of Markets and Development (ISMD), 14th Biennial Conference, ISMD, Lima, Peru (August 2016)

Current Courses

MARK 3382 02R - Branding:
Syllabus
Course Evaluations
Textbooks
MARK 3300 92L - Principles of Marketing:
Syllabus
Course Evaluations
Textbooks

Previous Courses